In summer 2024 & 2025, during my time at AND Innovation, I was part of the first customized campaign for Coca-Cola & Penny around the Parookaville Festival with the Festival Merch AI Creator, an interactive experience where users could create their own unique 3D festival Item like a Bucket hat in 2024 or a Fanny Bag in 2025 and had the chance that their item will exclusivly available at the Parookaville festival with their design as a limited merchandise piece.

My Tasks included research & inspiration, creation of the creative detail concept, experience design and creation of media assets for the Coca-Cola social media channels.