In 2025, during my time at AND Innovation together with germany’s biggest retailer REWE and Coca-Cola Europacific Partners, we launched the innovation case “Deine Fussballwelt”, a digital platform where fans could create their own avatar and explore branded worlds based on their favorite german football clubs across multiple touchpoints.

My job was to create the creative detail concept of the world design, the user experience and the platform in general including media assets for the media channels of REWE.