Together with germany’s biggest retailer REWE and Coca-Cola Europacific Partners, we created the innovation case “Deine Fussballwelt”, a digital plattform where fans could create their own avatar and explore branded worlds based on their favorite german football clubs across multiple touchpoints.

My job was to create the concept of the world design, the user experience and the plattform in general including media assets for the media channels of REWE.